We trekked through the lush Gondwana Rainforests of Australia to produce short and micro format video and still content for release across QLD and NSW National Parks' social media channels.
The campaign aims to nurture a deep appreciation of Australia's unique, ancient natural environment in the next generation of explorers.
Caravel worked with NPWS to develop a clean, effective and timeless social content template which strengthened their branding and established a solid format through which various campaigns could be presented quickly and affordably.
We spent three days in the sunny hills of summertime Kosciuszko National Park to produce this campaign driving young adult visitation to the Thredbo Valley Mountain Bike Track.
Summiting Kosciuszko is a totally unique experience, and for this NPWS campaign we followed a ground of friends from the suburbs of Sydney to the very peak to watch them do just that.
Released to vast audiences across social channels throughout the 2017 whale migration season, this six-part web series focused on engaging a youth market in appreciation and conservation of cetaceans across New South Wales and the world.
Working with the Yorta Yorta Nation Aboriginal Corporation, Parks Vic and the Murray Regional Tourism Board, we produced this campaign to highlight the beauty and accessibility of the Murray region.